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Nielsen Renews Push to Use Amazon ‘Thursday Night Football’ Audience Data in National Ratings...
Variety via Yahoo News· 6 months agoNielsen appears to be trying to move forward with a new audience-measurement technology that many TV...
Nielsen Reverses Upfront Plans By Holding Back Expected Data
Variety via Yahoo News· 1 year agoNielsen is staying with its tried-and-true national ratings data in this year’s TV upfront — but...
TV’s Latest Epic Battle: Upstart Audience Measurement Firms Take Aim at Nielsen’s Ratings Dominance
Variety via Yahoo News· 1 month agoThe day after the Super Bowl typically brings with it another kind of celebration: Nielsen’s annual...
Nielsen Scores Critical Accreditation Renewal
Motley Fool· 1 year agoFor more crisp and insightful business and economic news, subscribe to The Daily Upside newsletter. It's completely free and we guarantee you'll learn...
Nielsen’s Defiant CEO Says Company Stands Ready to Count, Despite TV Network ‘Noise’
Variety via Yahoo News· 2 years agoHow did the simple act of counting TV viewers become so controversial? David Kenny thinks he knows....
Nielsen Stumbles, Upstarts Gain in New Measurement Multiverse
The Hollywood Reporter via Yahoo News· 2 years agoLinda Yaccarino threw down the gauntlet in her May 16 pitch to advertisers at NBCUniversal’s upfront...
Fox, NBCUniversal, Paramount, TelevisaUnivision & Warner Bros Discovery Put More Pressure On...
Deadline via Yahoo News· 1 year agoMedia ratings consortium OpenAP and and the Video Advertising Bureau, have formed a joint committee...
State of the Advanced Ad World According to GroupM’s Mike Fisher
Next TV via Yahoo News· 10 months agoGroupM's Mike Fisher leads off the Advanced Advertising Summit with a keynote on June 21 in Los...
Is TV News Good For You? ‘Nutrition Labels’ Served to Advertisers
Variety via Yahoo News· 1 year agoAnchors and TV-news producers have long looked to Nielsen ratings to measure the success of their...
TV Ratings Undercount 29% of Hispanic Audiences, TelevisaUnivision Ad Sales President Says
The Wrap via Yahoo News· 11 months agoCurrent TV ratings undercount 29% of U.S. Hispanic audiences, according to TelevisaUnivision U.S. ad...
