Search results
Ogilvy Selects Kocheilas As First Global Chief Transformation Officer
MediaPost· 2 days agoKocheilas will develop strategies and systems to help clients adapt to changing market conditions. He will also lead Ogilvy Consulting.
Growth B&M: Empowering Brands and Driving Impact in the World of Marketing
Digital Journal· 5 hours agoB&M has carved a niche for itself as a trusted partner in driving brand success and visibility. At the helm of Growth B&M is visionary women leader Jiani Luo, whose rich background in prestigious ...
'Death Becomes Her': See the Stars of the Cult Classic '90s Comedy Then and Now
Woman's World via Yahoo News· 6 days agoDid you know? She went back to school in the '00s to study animal behavior and wrote, directed and...
Ad group WPP trails rivals with decline in organic revenue
Reuters via Yahoo News· 7 days agoLONDON (Reuters) -Britain's WPP became a clear laggard among global ad companies with a drop in...
Fanta's Famous Jingle Is Back With New 'Wanta Fanta' Remix
AdWeek· 5 days agoThe world has changed a lot since the early aughts, but Ogilvy and Mather’s “Wanta Fanta” earworm is still going strong. The fun-loving spirit of the original campaign, first ...
Fanta reimagines nostalgic ‘Wanta Fanta’ platform to reach Gen Z
Marketing Dive via Yahoo Finance· 2 days agoThe Coca-Cola brand calls back to the early aughts with a refreshed platform and campaign that...
Tech Spending Still Proves Thorny for Some Advertising Companies
The Wall Street Journal· 5 days agoA slower pace of business in the technology sector continued to weigh on some ad holding companies...
Fanta Says, 'Do More of What You Wanta' With New Global Campaign
The Martinsburg Journal· 6 days agoA modern-day reprise of its iconic Wanta Fanta campaign and anthem with a message to sometimes do...
WPP Reports Revenue Hit From Tech Pullback
The Wall Street Journal· 7 days agoAnalysts polled by Visible Alpha had forecast a drop of 1.1%, while a company-compiled consensus put the metric down 1.5%. Like its peers, WPP—the owner...
WPP lags agency peers amid China, tech spending pullbacks
Marketing Dive via Yahoo Finance· 2 days agoDive Insight: WPP lagged among the Big Four ad-holding groups in Q1. The GroupM and Ogilvy owner did...
