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1. • 

     Phlur’s Newest Fragrance Is the Ultimate It Girl ‘Magical Potion’

     Us Weekly via Yahoo News· 2 weeks ago

     There are so many perfumes out there, it can be hard to find the one that's perfect for you. There...

2. • 

     PHLUR's Cult Fragrance Is Now a Body Oil

     Hypebae via Yahoo News· 2 months ago

     PHLUR just turned its viral "Missing Person" fragrance into a decadent body oil to mark the second anniversary of the launch of the regularly sold-out...

3. • 

     The Essentials List: Phlur’s Chriselle Lim shares her beauty and fashion must-haves

     CNN via Yahoo News· 1 month ago

     Content is created by CNN Underscored’s team of editors who work independently from the CNN...

4. • 

     Must Read: Phlur Expands Into Body Care, Uniqlo Sister Brand GU Is Coming To The U.S.

     Fashionista via Yahoo News· 2 years ago

     Plus, how Beyoncé writes her own fashion rules. View the original article to see embedded media....

5. • 

     Find Your New Signature Scent During Sephora’s Fragrance Sale

     Marie Claire US via Yahoo News· 5 months ago

     Sofia Richie at the Ralph Lauren Spring 2024 Ready To Wear Fashion Show at the Brooklyn Navy Yard on...

6. • 

     The Missing Person perfume that went viral on TikTok is finally back in stock

     In The Know by Yahoo· 2 years ago

     PHLUR is the latest fragrance brand to blow up on TikTok, thanks to its viral Missing Person...

7. • 

     Get Phlur’s Iconic Missing Person Scent for Less With This Genius Moisturizing Product

     Us Weekly via Yahoo News· 4 weeks ago

     I'm a total fragrance fanatic. My perfume collection includes over 30 delectable scents that...

8. • 

     2024's Biggest Fragrance Trends Include Unexpected Vanilla Scents and Modern Body Mists

     Byrdie.com via Yahoo News· 3 months ago

     Henry Rose / Noteworthy / Tom Ford / Moodeaux The fragrance trends of 2023 truly ran the gamut. The...

9. • 

     Body Mists Are Back—and These 19 Need to Be On Your Radar

     Byrdie.com via Yahoo News· 3 months ago

     ' title='Four body mists against a watery background'> Sephora / Saltair / Victoria's Secret Let's...

10. • 

      Fruit Perfumes Are the ‘It’ Fragrance Trend for Spring

      WWD via Yahoo News· 2 months ago

      It’s all coming up fruity in the world of fragrance. On the heels of last year’s cherry perfume...