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Supply-side provider Colossus accused of misrepresenting user IDs in ad auctions
The Drum· 58 minutes agoThe report – which analyzed publicly-available data via ad source code and bid responses served by demand-side provider (DSP) The Trade Desk on behalf of various advertisers ...
Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools...
Digiday· 8 hours agoThe IAB’s annual U.S. podcast advertising revenue report released yesterday found that after years of double-digit growth, podcast ad revenues grew at a slower pace in 2023 ...
Ad tech continues to balance skepticism and cautious optimism amid Google's latest cookie delay
Digiday· 8 hours agoThe ensuing exchanges didn’t yield any surprises — Google reiterated its commitment to phasing out cookies eventually, while the ad tech execs expressed frustration over the ...
Comedy Podcasts, Led by ‘The Joe Rogan Experience,’ Gained Ad Market Share in 2023 as Overall U.S....
Variety via AOL· 23 hours agoPodcast ad revenue in the U.S. — after seven years of double-digit growth — hit a slowdown in 2023,...
Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad...
Digiday· 2 days agoPublishers also prefer programmatic guaranteed deals over other programmatic methods, but because...
What To Expect From PubMatic's (PUBM) Q1 Earnings By Stock Story
Investing.com· 4 days agoProgrammatic advertising platform Pubmatic (NASDAQ: NASDAQ:PUBM) will be reporting earnings tomorrow...
Disney Ad Boss Says Linear Is Still ‘Very Robust’ Business, Touts Multiyear Commitments for Sports
The Wrap via Yahoo Finance· 20 hours agoRita Ferro tells TheWrap she expects "solid" performance during Upfronts due to the scale and reach...
CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms
Digiday· 1 day agoBrands and agencies consider a range of metrics to measure the success of the campaigns they’re running on ad-supported streaming platforms — everything from engagement/watch ...
How NBCUniversal Ad Sales Chief Mark Marshall Keeps His Cool as Tough Upfront Negotiations Loom
Variety via AOL· 21 hours agoMark Marshall has been given a lot of time to prepare for NBC Universal’s annual presentation to...
Roblox shares slide as metaverse giant reports player spending has slowed
CNN Business via Yahoo Finance· 21 hours agoRoblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for...