programmatic advertising definition

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- Magnite Campaign for Texas Travel Wins Advanced Advertising Award for Best Target Market Definition
  Next TV via Yahoo News· 8 months ago
  Advanced Advertising Travel Texas Magnite A campaign submitted by Magnite for Travel Texas won the...
- Three Misconceptions Holding Programmatic Back at This Year’s Upfronts
  Next TV via Yahoo News· 12 months ago
  Mark McKee of FreeWheel For the past few years, during the spring lead-up to the upfronts, I felt...
- Clickbait websites could be siphoning $17 billion a year away from quality journalism–and brands...
  Fortune via Yahoo Finance· 7 months ago
  This year, we challenged brands to restore $1 billion of their advertising investments to supporting...
- These 3 Unique Stocks Have Undeniable Long-Term Upside
  Motley Fool· 11 months ago
  Recent business news headlines have been dominated by companies connected to artificial intelligence...
- ‘Made for Advertising’ Websites Are the Marketing Industry’s Latest Messy Situation
  The Wall Street Journal· 4 weeks ago
  The ad industry is railing against online publishers that get visitors largely by advertising...
- The Secret Life of Streaming: How Viewership Secrecy is Re-Shaping Hollywood
  Motley Fool· 7 months ago
  For more crisp and insightful business and economic news, subscribe to The Daily Upside newsletter....
- Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
  Marketing Dive via Yahoo Finance· 2 months ago
  This story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
- This Latest Move by Apple Should Have The Trade Desk Shaking in Its Boots
  Motley Fool· 2 years ago
  There's little question that The Trade Desk (NASDAQ: TTD) is the industry-leading incumbent in programmatic advertising. The company upended the status quo by pulling back the curtain on digital ...
- Marketers see promise in push to ‘decouple’ retail media data
  Marketing Dive via Yahoo Finance· 7 months ago
  NEW YORK — The quickly growing retail media channel is a hot topic at Advertising Week New York,...
- 3 Reasons to Buy Roku Stock Like There's No Tomorrow
  Motley Fool via Yahoo Finance· 1 month ago
  The stock market has been in rare form since early last year. All the major market indexes have entered bull market territory, rising over 20% from their...