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Magnite Campaign for Texas Travel Wins Advanced Advertising Award for Best Target Market Definition
Next TV via Yahoo News· 8 months agoAdvanced Advertising Travel Texas Magnite A campaign submitted by Magnite for Travel Texas won the...
Three Misconceptions Holding Programmatic Back at This Year’s Upfronts
Next TV via Yahoo News· 12 months agoMark McKee of FreeWheel For the past few years, during the spring lead-up to the upfronts, I felt...
Clickbait websites could be siphoning $17 billion a year away from quality journalism–and brands...
Fortune via Yahoo Finance· 7 months agoThis year, we challenged brands to restore $1 billion of their advertising investments to supporting...
These 3 Unique Stocks Have Undeniable Long-Term Upside
Motley Fool· 11 months agoRecent business news headlines have been dominated by companies connected to artificial intelligence...
‘Made for Advertising’ Websites Are the Marketing Industry’s Latest Messy Situation
The Wall Street Journal· 3 weeks agoThe ad industry is railing against online publishers that get visitors largely by advertising...
The Secret Life of Streaming: How Viewership Secrecy is Re-Shaping Hollywood
Motley Fool· 7 months agoFor more crisp and insightful business and economic news, subscribe to The Daily Upside newsletter....
Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
Marketing Dive via Yahoo Finance· 2 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
This Latest Move by Apple Should Have The Trade Desk Shaking in Its Boots
Motley Fool· 2 years agoThere's little question that The Trade Desk (NASDAQ: TTD) is the industry-leading incumbent in programmatic advertising. The company upended the status quo by pulling back the curtain on digital ...
Marketers see promise in push to ‘decouple’ retail media data
Marketing Dive via Yahoo Finance· 7 months agoNEW YORK — The quickly growing retail media channel is a hot topic at Advertising Week New York,...
3 Reasons to Buy Roku Stock Like There's No Tomorrow
Motley Fool via Yahoo Finance· 1 month agoThe stock market has been in rare form since early last year. All the major market indexes have entered bull market territory, rising over 20% from their...