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How to embrace AI-powered programmatic: ‘Step away from the hype’
The Drum· 3 days agoAlthough AI is set to power up 95% of programmatic advertising in Europe by the end of 2024,...
Astrad: Pioneering the future of digital advertising with unrivaled technology and vision
Digital Journal· 6 days agoStaying ahead of the curve is the key to success in digital advertising. Astrad, founded by industry...
Why video is key to Roblox’s evolving advertising strategy
Marketing Dive via Yahoo Finance· 2 days agoThe new video ads give marketers a scaleable way to reach Roblox’s Gen Z-heavy audience without the...
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
Search Engine Journal· 2 days agoGoogle unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...
It's Google's World And Planners & Buyers Are Just Living In It
MediaPost· 3 days agoIf you really want to understand the way Google has been leveraging its dominant legacy of digital advertising and media optimization into the new world of TV/cross-platform ...
Sirius XM Holdings Inc (SIRI) Q1 2024 Earnings Call Transcript H
Guru Focus· 3 days agoFor the complete transcript of the earnings call, please refer to the full earnings call transcript. Q: Can you discuss the self-pay guidance and vehicle-related churn, particularly in relation to the second quarter expectations?
Media Briefing: Publishers are still prepping for cookie deprecation despite Google's delay
Digiday· 21 hours ago“We’re still planning to move as much of our inventory as possible away from any reliance on third-party cookies,” said Emry DowningHall, svp of programmatic revenue and strategy at Unwind Media ...
MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech’s...
Digiday· 4 days agoFirstly, MediaMath’s widely held status as the first DSP in digital media—at one point, it was also...
Data Blindspot: Why CPG Digital Marketing Needs A Revolution
Forbes· 2 days agoThe name of the game is not marketing; it’s experience. Deliver the right experience to people, and...
Roku (NASDAQ:ROKU) PT Lowered to $75.00 at Wedbush
ETF DAILY NEWS· 4 days agoRoku (NASDAQ:ROKU – Free Report) had its price target lowered by Wedbush from $80.00 to $75.00 in a research note issued to investors on Friday, Benzinga reports. Wedbush currently has an outperform ...
