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How We Can Win the AI Arms Race Against Fraud | Entrepreneur
Entrpreneur· 2 days agoAs artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
How to embrace AI-powered programmatic: ‘Step away from the hype’
The Drum· 5 days agoAlthough AI is set to power up 95% of programmatic advertising in Europe by the end of 2024,...
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
Marketing Dive· 5 days agoLess than a week after delaying its plans to deprecate third-party cookies for the third time, Google took to the stage to hawk its video strengths to brands and agencies as part of the Interactive ...
It's Google's World And Planners & Buyers Are Just Living In It
MediaPost· 5 days agoIf you really want to understand the way Google has been leveraging its dominant legacy of digital advertising and media optimization into the new world of TV/cross-platform ...
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
Search Engine Journal· 4 days agoGoogle unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
Digiday· 3 days agoChief among the options marketers weigh when deciding on which streaming services to place ads are...
Small Business - Salisbury Post | Salisbury Post
The Salisbury Post· 2 days agoLONDON, May 02, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising</ ...
DeepSee Offers Research Portal To Help Advertisers Find Valuable Publishers
MediaPost· 5 days agoDeepSee analyzes text, looking for such wording as “follow this link” and “torrents," which could denote that a firm has used “inorganic or paid means to bring a bunch of visitors or bots to ...
Joining the dots in DOOH
The Drum· 2 days agoTake digital out-of-home (DOOH) advertising. This fast-moving market is one of the most exciting emerging media to watch in 2024. Because as the medium...
Media Briefing: Publishers are still prepping for cookie deprecation despite Google's delay
Digiday· 3 days ago“We’re still planning to move as much of our inventory as possible away from any reliance on third-party cookies,” said Emry DowningHall, svp of programmatic revenue and strategy at Unwind Media ...
