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- How We Can Win the AI Arms Race Against Fraud | Entrepreneur
  Entrpreneur· 8 hours ago
  As artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
- The Rise of Programmatic Advertising: Revolutionizing the Digital Marketing Landscape
  TechBullion· 6 days ago
  One of the most significant advancements in recent years is the advent of programmatic advertising....
- How to embrace AI-powered programmatic: ‘Step away from the hype’
  The Drum· 3 days ago
  Although AI is set to power up 95% of programmatic advertising in Europe by the end of 2024,...
- Small Business - Salisbury Post | Salisbury Post
  The Salisbury Post· 4 hours ago
  LONDON, May 02, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising</ ...
- Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
  Search Engine Journal· 2 days ago
  Google unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...
- It's Google's World And Planners & Buyers Are Just Living In It
  MediaPost· 3 days ago
  If you really want to understand the way Google has been leveraging its dominant legacy of digital advertising and media optimization into the new world of TV/cross-platform ...
- Media Briefing: Publishers are still prepping for cookie deprecation despite Google's delay
  Digiday· 20 hours ago
  “We’re still planning to move as much of our inventory as possible away from any reliance on third-party cookies,” said Emry DowningHall, svp of programmatic revenue and strategy at Unwind Media ...
- DeepSee Offers Research Portal To Help Advertisers Find Valuable Publishers
  MediaPost· 3 days ago
  DeepSee analyzes text, looking for such wording as “follow this link” and “torrents," which could denote that a firm has used “inorganic or paid means to bring a bunch of visitors or bots to ...
- NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and...
  Digiday· 3 days ago
  Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a...
- Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
  Marketing Dive via Yahoo Finance· 3 days ago
  Less than a week after delaying its plans to deprecate third-party cookies for the third time,...