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How We Can Win the AI Arms Race Against Fraud | Entrepreneur
Entrpreneur· 10 hours agoAs artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
Is The Deal Between Roku and The Trade Desk a Game Changer?
Motley Fool via Yahoo Finance· 13 hours agoNot only will the partnership result in more effective advertising for The Trade Desk users, but it...
The Rise of Programmatic Advertising: Revolutionizing the Digital Marketing Landscape
TechBullion· 7 days agoOne of the most significant advancements in recent years is the advent of programmatic advertising....
Jefferies raises The Trade Desk stock to buy, lifts price target By Investing.com
Investing.com· 9 hours agoOn Thursday, The Trade Desk (NASDAQ:TTD), a provider of a global technology platform for buyers of ...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 4 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms& ...
Predicting The Future Will Matter More In CTV Ads Than Optimizing In Real Time
MediaPost· 1 day agoThere’s no question the future of TV advertising will be data-driven and automated, as well as increasingly streamed and optimized at the impression level. Many digital folks ...
Small Business - Salisbury Post | Salisbury Post
The Salisbury Post· 6 hours agoLONDON, May 02, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile
Small Business - The Roanoke-Chowan News-Herald | The Roanoke-Chowan News-Herald
Roanoke-Chowan News-Herald· 3 days agoE-Planning Takes Steps to Ensure Transparency in Programmatic Advertising with Integration of Pixalate's MRT PR Newswire MIAMI, Florida, April 30, 2024 MIAMI, Florida, April ...
It's Google's World And Planners & Buyers Are Just Living In It
MediaPost· 3 days agoIf you really want to understand the way Google has been leveraging its dominant legacy of digital advertising and media optimization into the new world of TV/cross-
Viant Technology Inc. (NASDAQ:DSP) Q1 2024 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 1 day agoViant Technology Inc. (NASDAQ:DSP) Q1 2024 Earnings Call Transcript April 30, 2024 Viant Technology...