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Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad...
Digiday· 2 days agoAgreeing on one process is a big deal for both parties at the best of times let alone during a year...
Onetag continues 2024 expansion with strategic new hires - Mobile Marketing Magazine
MobileMarketing· 2 days agoAhmad joins Onetag with over nine years of experience in ad tech. Meanwhile, in the US, Christian Baer joins Onetag as VP, of Sales and Supply. As a seasoned digital advertising ...
Appcast's Omni-Channel Recruitment Marketing Solution, AppcastOne, Wins Stevie Award in the 2024...
PRWeb· 8 hours agoAppcastOne recognized for its innovation as the industry's first offering to harness programmatic, search, social and traditional media in a single solution to optimize candidate acquisition ...
Roblox shares slide as metaverse giant reports player spending has slowed
CNN Business via AOL· 3 hours agoRoblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for...
Google unveils new ways to reach streaming audiences
Search Engine Land· 6 days agoState of play: Google introduced a plan to “rethink programmatic TV” by having advertisers centralize their streaming ad buys through its web-focused...
PubMatic (PUBM) Q1 2024 Earnings Call Transcript
Motley Fool via Yahoo Finance· 2 days agoOur comprehensive suite of buyers solutions is what makes our SPO offering so compelling. As a result, ad-buying activity from SPO continues to drive...
BarkleyOKRP acquires Adlucent to boost performance marketing capabilities
Marketing Dive via Yahoo Finance· 3 days agoTerms were not disclosed. The deal, the first since since Barkley and OKRP merged in March, will...
PubMatic Reports 20% Revenue Hike For Q1
MediaPost· 2 days agoFor Q1, the firm experienced a GAAP net loss of 2.5 million, or 4% margin -- versus $5.9 million, with an 11% margin, in the same quarter of 2023. - Supply path optimization accounted for 50% ...
Perion Network (PERI) to Report Q1 Earnings: What to Expect
Zacks via Yahoo Finance· 3 days agoThe partnership provides access to more than 46,000 digital screens, presenting significant...
Pro AV Newsmakers: Michael Bridwell Joins AtlasIED and More Partnerships
AV Network via Yahoo News· 3 days agoProviding a near real-time ad scheduling workflow comprising advanced optimization and...
