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Netflix Says In-House Ad-Tech Coming: The Trade Desk And Magnite Shares Climb - Netflix...
Benzinga· 7 days agoNetflix announced it will build an in-house advertising technology...expand its roster of buy-side...
Netflix Ad Tier Hits 40M Monthly Active Users
TV Technology via Yahoo News· 6 days agoNetflix had initially relied on Microsoft as its ad tech platform. This summer, Netflix will also expand its buying capabilities to include The Trade...
A Netflix Opening Gives Us a Reason to Pick Up More of These Shares
TheStreet.com· 6 days ago* Netflix opening its growing ad business to include Trade Desk has us adding to our position. After...
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 2 days agoIt will continue to sell ads through Microsoft’s platform, but will also be working with The Trade...
Walmart ad sales pop as more brands buy into retail media
Marketing Dive via Yahoo Finance· 2 days agoWalmart slightly raised its full-year guidance, expecting net sales growth between 3% to 4%....
Netflix To Launch In-House Advertising Tech Platform
Next TV via Yahoo News· 7 days agoNetflix said it is also working with other companies to measure and verify the impact of campaigns, including Affinity Solutions, DoubleVerify, EDO,...
Here's what 10 analysts have to say about Netflix ad tier By Investing.com
Investing.com· 6 days agoHere's what 10 analysts have to say about Netflix ad tier
Netflix to launch in-house adtech platform - Mobile Marketing Magazine
MobileMarketing· 5 days agoAccording to the streaming giant, the move will allow advertisers new ways to buy, new insights to leverage, and new ways to measure impact. This comes as Netflix announced it saw a rapid increase ...
Netflix Ad Tier Reaches 40 Million Monthly Active Users Globally
The Wrap via Yahoo News· 7 days agoThe streamer also shared plans to bring its ad tech in-house with the launch of a new platform The...
Small Business - The Andalusia Star-News | The Andalusia Star-News
The Andalusia Star-News· 2 days agoLONDON, May 20, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global ...