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‘It hasn’t changed our plans’: Despite Google’s cookie setback, Vodafone presses forward in search...
Digiday· 2 days agoWith each publisher issuing them, all must be linked with advertisers’ own IDs, making the...
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
Marketing Dive via Yahoo Finance· 3 days agoGoogle is introducing a feature called instant deals that allows media buyers using Display & Video...
Top 5 creative strategies for out of home success
The Drum· 3 days agoResearch indicates that a staggering 75% of an ad's effectiveness hinges on its creative execution, with highly creative campaigns boasting nearly double...
TV Is More Than a Medium—It’s an Ecosystem
AdWeek· 3 days agoIn the past year, the television landscape has undergone a transformational shift, with streaming overtaking linear TV. In response to subscription...