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What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 6 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
Predictions for NewFronts—TikTok, Google, Meta and Snap battle for ad dollars
Ad Age· 1 day agoGoogle has already revealed that it will showcase its demand-side platform, called Display and Video 360, which advertisers use to place programmatic ads across the web and ...
Council Post: 3 Ways To Create A More Transparent Programmatic Advertising Ecosystem
Forbes· 2 days agoProgrammatic advertising is in the spotlight today, and rightly so. It offers a revolutionary way to...
Some UK and US government sites are 'sharing data with ad brokers'
ReadWriteWeb· 2 days agoAt least 18 government websites in the U.K. and the U.S. send visitor information to multiple online...
Saks seeks to carve out luxury niche in retail media with network launch
Marketing Dive via Yahoo Finance· 2 days agoSaks in 2021 was split into a standalone e-commerce business that remains affiliated with the...
10 Best Streaming Service Stocks To Buy
Insider Monkey via Yahoo Finance· 31 minutes agoIn this article, we will discuss the 10 best streaming service stocks to buy. If you want to skip our detailed analysis of the streaming industry and...
What does Google want from SEOs? What is the future of PPC?
Search Engine Land· 1 day agoMatch types act more like programmatic suggestions. Ads read like mad libs, picking and choosing...
Council Post: Best-In-Class Social Selling Requires A Programmatic Approach
Forbes· 3 days agoAs founder and CEO of a company (read: lead salesperson), I encounter sales leaders who, like me,...
Cookies get another stay of execution — but have marketers already moved on?
Marketing Dive via Yahoo Finance· 2 days agoMarketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the...
Top 4 ways to make the most out of peak travel season advertising with OOH
The Drum· 2 days agoIf it’s any indication of what’s to come this summer, investing ad spend ahead of and during peak...
