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Google unveils new ways to reach streaming audiences
Search Engine Land· 20 hours agoState of play: Google introduced a plan to “rethink programmatic TV” by having advertisers centralize their streaming ad buys through its web-focused...
How We Can Win the AI Arms Race Against Fraud | Entrepreneur
Entrpreneur· 2 days agoAs artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 5 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client solutions, said in ...
NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Ad Age· 2 days agoGoogle focused on programmatic advertising at NewFronts, promoting its demand-side platform Display and Video 360. Google looked to encourage advertisers to take all their ...
Screenverse Secures $10.5 Million Investment to Empower DOOH Media Owners with Programmatic...
PRWeb· 4 days agoScreenverse's suite of services is tailored to meet the evolving needs of DOOH media owners, offering end-to-end support in programmatic advertising monetization and management. By simplifying ...
Why video is key to Roblox’s evolving advertising strategy
Marketing Dive via Yahoo Finance· 3 days ago“IAS is dedicated to supporting advertisers wherever they are, and that includes providing unique,...
Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 5 days agoGoogle is strengthening advertising ties with major media companies amid a broader push into ad...
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and...
Digiday· 4 days agoDay one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a...
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and...
Digiday· 3 days agoDay two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting...
Google flexes ad muscles to Hollywood as YouTube dominates: ‘Even though viewing habits have become...
Fortune· 4 days agoDiscovery, and Paramount, as it emphasized its focus on simplifying the ad-buying process through its increasingly AI-ified cross-media marketing platform, Display ...