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Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad...
Digiday· 3 days agoAgreeing on one process is a big deal for both parties at the best of times let alone during a year...
The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
MediaPost· 1 day agoIn what may be a first-of-its-kind move, consumers who see ads targeted to them via programmatic media buys on the open web will get a piece of the action. You read that right: consumers will ...
Perion Network (PERI) to Report Q1 Earnings: What to Expect
Zacks via Yahoo Finance· 5 days agoThe partnership provides access to more than 46,000 digital screens, presenting significant...
Onetag continues 2024 expansion with strategic new hires - Mobile Marketing Magazine
MobileMarketing· 3 days agoAhmad joins Onetag with over nine years of experience in ad tech. Meanwhile, in the US, Christian Baer joins Onetag as VP, of Sales and Supply. As a seasoned digital advertising ...
Dstillery Announces Collaboration with Similarweb to Enhance Privacy-Safe AI Model Training
WPRI Providence· 22 hours agoDstillery, the leader in AI ad targeting, today announced its new collaboration with Similarweb (NYSE: SMWB), the leading Digital Data provider and Digital Intelligence platform ...
Roblox shares slide as metaverse giant reports player spending has slowed
CNN Business via Yahoo Finance· 2 days agoRoblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for...
Overwolf buys publisher ad platform NitroPay
Axios· 3 days agoGaming software startup Overwolf has acquired ad tech company NitroPay to grow ad revenue, CEO Uri Marchand tells Axios. Why it matters: The deal comes...
PubMatic (PUBM) Q1 2024 Earnings Call Transcript
Motley Fool via Yahoo Finance· 3 days agoOur comprehensive suite of buyers solutions is what makes our SPO offering so compelling. As a result, ad-buying activity from SPO continues to drive...
SSP Fires Back At Adalytics' Fake ID Injection Claim
MediaPost· 1 day agoThe report, which is now available on its website, suggests systemic problems with programmatic and browser cookies. It appeared that the user ID declared to Trade Desk at ad
BarkleyOKRP acquires Adlucent to boost performance marketing capabilities
Marketing Dive via Yahoo Finance· 5 days agoTerms were not disclosed. The deal, the first since since Barkley and OKRP merged in March, will...