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Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 8 hours ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client solutions, said in ...
Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 4 hours agoGoogle is strengthening advertising ties with major media companies amid a broader push into ad...
The Rise of Programmatic Advertising: Revolutionizing the Digital Marketing Landscape
TechBullion· 3 days agoOne of the most significant advancements in recent years is the advent of programmatic advertising....
Council Post: 3 Ways To Create A More Transparent Programmatic Advertising Ecosystem
Forbes· 6 days agoProgrammatic advertising is in the spotlight today, and rightly so. It offers a revolutionary way to...
Predictions for NewFronts—TikTok, Google, Meta and Snap battle for ad dollars
Ad Age· 5 days agoGoogle has already revealed that it will showcase its demand-side platform, called Display and Video 360, which advertisers use to place programmatic ads across the web and ...
Some UK and US government sites are 'sharing data with ad brokers'
ReadWriteWeb· 5 days agoAt least 18 government websites in the U.K. and the U.S. send visitor information to multiple online...
Saks seeks to carve out luxury niche in retail media with network launch
Marketing Dive via Yahoo Finance· 5 days agoSaks in 2021 was split into a standalone e-commerce business that remains affiliated with the...
Council Post: Best-In-Class Social Selling Requires A Programmatic Approach
Forbes· 7 days agoAs founder and CEO of a company (read: lead salesperson), I encounter sales leaders who, like me,...
What does Google want from SEOs? What is the future of PPC?
Search Engine Land· 5 days agoMatch types act more like programmatic suggestions. Ads read like mad libs, picking and choosing...
Cookies get another stay of execution — but have marketers already moved on?
Marketing Dive via Yahoo Finance· 5 days agoMarketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the...