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The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
MediaPost· 4 days agoIn what may be a first-of-its-kind move, consumers who see ads targeted to them via programmatic media buys on the open web will get a piece of the action. You read that right: consumers will ...
Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad...
Digiday· 5 days agoAgreeing on one process is a big deal for both parties at the best of times let alone during a year...
PubMatic Reports 20% Revenue Hike For Q1
MediaPost· 6 days agoFor Q1, the firm experienced a GAAP net loss of 2.5 million, or 4% margin -- versus $5.9 million, with an 11% margin, in the same quarter of 2023. - Supply path optimization accounted for 50% ...
The Power Of QA: How Not to Ruin Your Campaign…Or Your Day
Search Engine Journal· 4 hours agoWhen I first got into search marketing (back in 2005), there used to be a Tumblr feed dedicated to...
Onetag continues 2024 expansion with strategic new hires - Mobile Marketing Magazine
MobileMarketing· 5 days agoAhmad joins Onetag with over nine years of experience in ad tech. Meanwhile, in the US, Christian Baer joins Onetag as VP, of Sales and Supply. As a seasoned digital advertising ...
Roblox shares slide as metaverse giant reports player spending has slowed
CNN Business via Yahoo Finance· 4 days agoRoblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for...
PubMatic (PUBM) Q1 2024 Earnings Call Transcript
Motley Fool via Yahoo Finance· 5 days agoOur comprehensive suite of buyers solutions is what makes our SPO offering so compelling. As a result, ad-buying activity from SPO continues to drive...
Overwolf buys publisher ad platform NitroPay
Axios· 5 days agoGaming software startup Overwolf has acquired ad tech company NitroPay to grow ad revenue, CEO Uri Marchand tells Axios. Why it matters: The deal comes...
AMC Networks Inc. (NASDAQ:AMCX) Q1 2024 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 1 day agoAMC Networks Inc. (NASDAQ:AMCX) Q1 2024 Earnings Call Transcript May 10, 2024 AMC Networks Inc....
Perion Network (PERI) to Report Q1 Earnings: What to Expect
Zacks via Yahoo Finance· 7 days agoThe partnership provides access to more than 46,000 digital screens, presenting significant...