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Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 1 day agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads ...
Here's what 10 analysts have to say about Netflix ad tier
Investing.com· 6 days agoHere's what 10 analysts have to say about Netflix ad tier
Why Purina's premium brand sees eye-tracking as a viable replacement for third-party cookies
Digiday· 12 hours agoDespite that, Lily’s Kitchen’s “first foray” into programmatic video presented a chance to pilot the...
Research Briefing: Marketers are set to increase their upfront spending this year
Digiday· 6 days agoIn this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign ...
Wall Street analysts bullish on The Trade Desk following Netflix news By Investing.com
Investing.com· 6 days agoAnalysts at Stifel believe the announcement is another component of their TTD thesis playing out....
3 No-Brainer Stocks to Buy With $100 Right Now
Motley Fool via Yahoo Finance· 6 hours agoAd-driven stocks tend to be excellent investments for patient investors. What makes PubMatic so attractive is that its stomping ground, digital...
Why Exverus' head of strategy is marrying performance with brand in programmatic
Digiday· 2 days ago“Where the industry is going, what we’re seeing from all of our marketing clients is that they’re...
Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
Marketing Dive· 6 days agoThe Trade Desk, Google's Display & Video 360 and Magnite will join Microsoft this summer as Netflix’s main programmatic partners for advertisers, and the streamer announced ...
Netflix hits 40 million active users for ad tier, putting it closer to the big leagues for...
Market Watch· 7 days agoNetflix said its cheaper plan, which displays commercials during shows and movies, now has 40...
Netflix Reveals Big Jump In Advertising Viewers, Sending These Stocks Surging
Investor's Business Daily· 6 days ago"Bringing our ad tech in-house will allow us to power the ads plan with the same level of excellence...
