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How We Can Win the AI Arms Race Against Fraud | Entrepreneur
Entrpreneur· 9 hours agoAs artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
The Rise of Programmatic Advertising: Revolutionizing the Digital Marketing Landscape
TechBullion· 6 days agoOne of the most significant advancements in recent years is the advent of programmatic advertising....
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 4 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client solutions, said in ...
Screenverse Secures $10.5 Million Investment to Empower DOOH Media Owners with Programmatic...
PRWeb· 2 days agoScreenverse's suite of services is tailored to meet the evolving needs of DOOH media owners, offering end-to-end support in programmatic advertising monetization and management. By simplifying ...
Why video is key to Roblox’s evolving advertising strategy
Marketing Dive via Yahoo Finance· 2 days ago“IAS is dedicated to supporting advertisers wherever they are, and that includes providing unique,...
Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 3 days agoGoogle is strengthening advertising ties with major media companies amid a broader push into ad...
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and...
Digiday· 2 days agoDay two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting...
Google flexes ad muscles to Hollywood as YouTube dominates: ‘Even though viewing habits have become...
Fortune· 2 days agoDiscovery, and Paramount, as it emphasized its focus on simplifying the ad-buying process through its increasingly AI-ified cross-media marketing platform, Display ...
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and...
Digiday· 3 days agoDay one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a...
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
Search Engine Journal· 2 days agoGoogle unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...