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Google out-of-home ads available for Display and 360
Search Engine Land· 2 years agoGoogle is making programmatic, in-public display & video ads easily accessible for brands and advertisers through exchange partnerships. The post Google...
Retail media’s rise increasingly reliant on offsite programmatic media, report finds
Marketing Dive via Yahoo Finance· 1 week agoDive Brief: Advertiser spending on retail media networks in the U.S. is forecast to jump 30% this...
Three Misconceptions Holding Programmatic Back at This Year’s Upfronts
Next TV via Yahoo News· 10 months agoMark McKee of FreeWheel For the past few years, during the spring lead-up to the upfronts, I felt...
The Trade Desk's Shareholders Just Got Great News From a Surprising Source: The Coca-Cola Company
Motley Fool via Yahoo Finance· 2 months agoProgrammatic advertising-technology (adtech) company The Trade Desk (NASDAQ: TTD) says, "There is a...
Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
Marketing Dive via Yahoo Finance· 2 weeks agoUPDATE: March 11, 2024: Amazon defended its DSP and said the platform makes it easier for...
The Trade Desk Is 1 of the Best Growth Stocks to Buy in This Bear Market
Motley Fool· 10 months agoThe stock of programmatic marketing automation company The Trade Desk (NASDAQ: TTD) has had a strong...
Can The Trade Desk Stock Continue Soaring for the Next 3 Years?
Motley Fool via Yahoo Finance· 1 month agoShare prices of The Trade Desk (NASDAQ: TTD) shot up an impressive 17% following its latest...
Convergence Gives Publishers More Ways To Sell Their Inventory
Next TV via Yahoo News· 7 months agoOTT streaming TV Programmatic might take up the lion’s share of media sales, but it’s still not...
Disney Teams With Google, Trade Desk to Sell Streaming Ads to Wider Base
Variety via Yahoo News· 1 week agoWalt Disney Co. is teaming up with two big programmatic sellers in a bid to broaden the ad base for...
Big advertisers are discovering their digital-advertising campaigns carry a big carbon tax
Business Insider via Yahoo Finance· 2 years agoDigital advertising accounts for the majority of marketers' ad budgets — and an almost-hidden...
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related to: programmatic display ads