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Netflix Reveals Big Jump In Advertising Viewers, Sending These Stocks Surging
Investor's Business Daily· 38 minutes ago"Bringing our ad tech in-house will allow us to power the ads plan with the same level of excellence...
Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less...
Digiday· 2 days agoTo set the scene, Digiday+ Research surveyed brand, retailer and agency professionals in the first...
Here's what 10 analysts have to say about Netflix ad tier By Investing.com
Investing.com· 4 hours agoNetflix (NASDAQ:NFLX) announced Wednesday that it will team up with The Trade Desk (NASDAQ:TTD),...
Netflix Ad Tier Hits 40M Monthly Active Users
TV Tech· 4 hours agoDuring Netflix's second Upfront presentation to advertisers, Amy Reinhard, Netflix’s president of advertising, walked advertisers through the continued growth of Netflix’s ad
Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
Marketing Dive· 14 hours agoThe Trade Desk, Google's Display & Video 360 and Magnite will join Microsoft this summer as Netflix’s main programmatic partners for advertisers, and the streamer announced ...
Research Briefing: Marketers are set to increase their upfront spending this year
Digiday· 18 hours agoIn this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign ...
Netflix Upfront: New Ad-Tech Platform, Partnership Deals
MediaPost· 22 hours agoStarting this summer, Netflix said, it will offer ad inventory via programmatic platforms through supply-side platform Magnite, where brands can buy Netflix media avails via ...
Netflix Says In-House Ad-Tech Coming: The Trade Desk And Magnite Shares Climb - Netflix...
Benzinga· 1 day agoNetflix announced it will build an in-house advertising technology...expand its roster of buy-side...
The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
MediaPost· 7 days agoIn what may be a first-of-its-kind move, consumers who see ads targeted to them via programmatic media buys on the open web will get a piece of the action. You read that right: consumers will ...
Netflix To Launch In-House Advertising Tech Platform
Next TV via Yahoo News· 1 day agoNetflix said it is also working with other companies to measure and verify the impact of campaigns, including Affinity Solutions, DoubleVerify, EDO,...