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The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
MediaPost· 1 day agoIn what may be a first-of-its-kind move, consumers who see ads targeted to them via programmatic media buys on the open web will get a piece of the action. You read that right: consumers will ...
Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad...
Digiday· 3 days agoAgreeing on one process is a big deal for both parties at the best of times let alone during a year...
Dstillery Announces Collaboration with Similarweb to Enhance Privacy-Safe AI Model Training
WPRI Providence· 15 hours agoDstillery, the leader in AI ad targeting, today announced its new collaboration with Similarweb (NYSE: SMWB), the leading Digital Data provider and Digital Intelligence platform ...
Overwolf buys publisher ad platform NitroPay
Axios· 2 days agoGaming software startup Overwolf has acquired ad tech company NitroPay to grow ad revenue, CEO Uri Marchand tells Axios. Why it matters: The deal comes...
Onetag continues 2024 expansion with strategic new hires - Mobile Marketing Magazine
MobileMarketing· 3 days agoAhmad joins Onetag with over nine years of experience in ad tech. Meanwhile, in the US, Christian Baer joins Onetag as VP, of Sales and Supply. As a seasoned digital advertising ...
PubMatic (PUBM) Q1 2024 Earnings Call Transcript
Motley Fool via Yahoo Finance· 3 days agoOur comprehensive suite of buyers solutions is what makes our SPO offering so compelling. As a result, ad-buying activity from SPO continues to drive...
Roblox shares slide as metaverse giant reports player spending has slowed
CNN Business via Yahoo Finance· 1 day agoRoblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for...
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) Q1 2024 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 6 hours agoClear Channel Outdoor Holdings, Inc. (NYSE:CCO) Q1 2024 Earnings Call Transcript May 10, 2024 Clear...
BarkleyOKRP acquires Adlucent to boost performance marketing capabilities
Marketing Dive via Yahoo Finance· 5 days agoTerms were not disclosed. The deal, the first since since Barkley and OKRP merged in March, will...
Perion Network (PERI) to Report Q1 Earnings: What to Expect
Zacks· 5 days agoFree Report) is slated to release its first-quarter 2024 results on May 8. The Zacks Consensus...
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