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Earnings call: National CineMedia posts revenue growth amid box office dip By Investing.com
Investing.com· 1 hour agoNational CineMedia Inc. (NCM) has reported a 7.2% increase in total revenue for the first quarter of...
How We Can Win the AI Arms Race Against Fraud | Entrepreneur
Entrpreneur· 5 days agoAs artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Ad Age· 5 days agoGoogle focused on programmatic advertising at NewFronts, promoting its demand-side platform Display and Video 360. Google looked to encourage advertisers to take all their ...
Screenverse Secures $10.5 Million Investment to Empower DOOH Media Owners with Programmatic...
PRWeb· 7 days agoScreenverse's suite of services is tailored to meet the evolving needs of DOOH media owners, offering end-to-end support in programmatic advertising monetization and management. By simplifying ...
BarkleyOKRP acquires Adlucent to boost performance marketing capabilities
Marketing Dive via Yahoo Finance· 24 hours agoTerms were not disclosed. The deal, the first since since Barkley and OKRP merged in March, will...
Why video is key to Roblox’s evolving advertising strategy
Marketing Dive via Yahoo Finance· 6 days ago“IAS is dedicated to supporting advertisers wherever they are, and that includes providing unique,...
Google unveils new ways to reach streaming audiences
Search Engine Land· 4 days agoState of play: Google introduced a plan to “rethink programmatic TV” by having advertisers centralize their streaming ad buys through its web-focused...
Perion Network (PERI) to Report Q1 Earnings: What to Expect
Zacks via Yahoo Finance· 20 hours agoThe partnership provides access to more than 46,000 digital screens, presenting significant...
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and...
Digiday· 6 days agoDay two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting...
Next Steps For Google After NewFronts
MediaPost· 1 day agoIn the days and weeks to come, U.S. District Judge Amit Mehta could rule in the government's antitrust case against Google. The Department of Justice (DoJ) accused...
