Search results
The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
MediaPost· 4 days agoIn what may be a first-of-its-kind move, consumers who see ads targeted to them via programmatic media buys on the open web will get a piece of the action. You read that right: consumers will ...
Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad...
Digiday· 6 days agoAgreeing on one process is a big deal for both parties at the best of times let alone during a year...
PubMatic Reports 20% Revenue Hike For Q1
MediaPost· 6 days agoFor Q1, the firm experienced a GAAP net loss of 2.5 million, or 4% margin -- versus $5.9 million, with an 11% margin, in the same quarter of 2023. - Supply path optimization accounted for 50% ...
The Power Of QA: How Not to Ruin Your Campaign…Or Your Day
Search Engine Journal· 10 hours agoWhen I first got into search marketing (back in 2005), there used to be a Tumblr feed dedicated to...
Onetag continues 2024 expansion with strategic new hires - Mobile Marketing Magazine
MobileMarketing· 6 days agoAhmad joins Onetag with over nine years of experience in ad tech. Meanwhile, in the US, Christian Baer joins Onetag as VP, of Sales and Supply. As a seasoned digital advertising ...
Roblox shares slide as metaverse giant reports player spending has slowed
CNN Business via Yahoo Finance· 4 days agoRoblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for...
PubMatic (PUBM) Q1 2024 Earnings Call Transcript
Motley Fool via Yahoo Finance· 6 days agoOur comprehensive suite of buyers solutions is what makes our SPO offering so compelling. As a result, ad-buying activity from SPO continues to drive...
Overwolf buys publisher ad platform NitroPay
Axios· 5 days agoGaming software startup Overwolf has acquired ad tech company NitroPay to grow ad revenue, CEO Uri Marchand tells Axios. Why it matters: The deal comes...
SSP Fires Back At Adalytics' Fake ID Injection Claim
MediaPost· 4 days agoThe report, which is now available on its website, suggests systemic problems with programmatic and browser cookies. It appeared that the user ID declared to Trade Desk at ad
Dstillery Announces Collaboration with Similarweb to Enhance Privacy-Safe AI Model Training
WPRI Providence· 3 days agoDstillery, the leader in AI ad targeting, today announced its new collaboration with Similarweb (NYSE: SMWB), the leading Digital Data provider and Digital Intelligence platform ...