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The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
MediaPost· 5 days agoIn what may be a first-of-its-kind move, consumers who see ads targeted to them via programmatic media buys on the open web will get a piece of the action. You read that right: consumers will ...
Expedia’s launching a retail media network. Is it late for departure?
Digiday· 9 hours agoExpedia already sells display advertising on its 200-odd sites, and generated $145 million in...
Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad...
Digiday· 7 days agoAgreeing on one process is a big deal for both parties at the best of times let alone during a year...
Onetag continues 2024 expansion with strategic new hires - Mobile Marketing Magazine
MobileMarketing· 7 days agoAhmad joins Onetag with over nine years of experience in ad tech. Meanwhile, in the US, Christian Baer joins Onetag as VP, of Sales and Supply. As a seasoned digital advertising ...
Overwolf buys publisher ad platform NitroPay
Axios· 6 days agoGaming software startup Overwolf has acquired ad tech company NitroPay to grow ad revenue, CEO Uri Marchand tells Axios. Why it matters: The deal comes...
PubMatic (PUBM) Q1 2024 Earnings Call Transcript
Motley Fool via Yahoo Finance· 7 days agoOur comprehensive suite of buyers solutions is what makes our SPO offering so compelling. As a result, ad-buying activity from SPO continues to drive...
Earnings call: Townsquare Media reports mixed Q1 results, eyes digital growth By Investing.com
Investing.com· 17 hours agoIn the recent earnings call, Townsquare Media (NYSE: NYSE:TSQ) CEO Bill Wilson reported that the...
Colossus SSP Files Lawsuit Against Adalytics For Defamation, Injurious Falsehood and False...
WTNH-TV New Haven· 7 hours agoColossus Media LLC ("Colossus SSP" or the "Company"), the inclusive supply-side advertising platform, today filed a civil lawsuit against Adalytics Research LLC of New York City for defamation ...
Roblox shares slide as metaverse giant reports player spending has slowed
CNN Business via Yahoo Finance· 5 days agoRoblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for...
Small Business - Shelby County Reporter | Shelby County Reporter
The Shelby County Reporter· 1 day agoLONDON, May 13, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 CTV Apps IVT Report for Roku, Amazon
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