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Expedia’s launching a retail media network. Is it late for departure?
Digiday· 5 hours agoExpedia already sells display advertising on its 200-odd sites, and generated $145 million in...
The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
MediaPost· 5 days agoIn what may be a first-of-its-kind move, consumers who see ads targeted to them via programmatic media buys on the open web will get a piece of the action. You read that right: consumers will ...
Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad...
Digiday· 7 days agoAgreeing on one process is a big deal for both parties at the best of times let alone during a year...
Colossus SSP Files Lawsuit Against Adalytics For Defamation, Injurious Falsehood and False...
WKBN 27 Youngstown· 3 hours agoColossus Media LLC ("Colossus SSP" or the "Company"), the inclusive supply-side advertising platform, today filed a civil lawsuit against Adalytics Research LLC of New York City for defamation ...
Onetag continues 2024 expansion with strategic new hires - Mobile Marketing Magazine
MobileMarketing· 7 days agoAhmad joins Onetag with over nine years of experience in ad tech. Meanwhile, in the US, Christian Baer joins Onetag as VP, of Sales and Supply. As a seasoned digital advertising ...
Earnings call: Townsquare Media reports mixed Q1 results, eyes digital growth By Investing.com
Investing.com· 13 hours agoIn the recent earnings call, Townsquare Media (NYSE: NYSE:TSQ) CEO Bill Wilson reported that the...
Overwolf buys publisher ad platform NitroPay
Axios· 6 days agoGaming software startup Overwolf has acquired ad tech company NitroPay to grow ad revenue, CEO Uri Marchand tells Axios. Why it matters: The deal comes...
Small Business - Shelby County Reporter | Shelby County Reporter
The Shelby County Reporter· 1 day agoLONDON, May 13, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 CTV Apps IVT Report for Roku, Amazon
PubMatic (PUBM) Q1 2024 Earnings Call Transcript
Motley Fool via Yahoo Finance· 7 days agoOur comprehensive suite of buyers solutions is what makes our SPO offering so compelling. As a result, ad-buying activity from SPO continues to drive...
Roblox shares slide as metaverse giant reports player spending has slowed
CNN Business via AOL· 5 days agoRoblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for...
