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Google unveils new ways to reach streaming audiences
Search Engine Land· 4 days agoState of play: Google introduced a plan to “rethink programmatic TV” by having advertisers centralize their streaming ad buys through its web-focused...
How We Can Win the AI Arms Race Against Fraud | Entrepreneur
Entrpreneur· 5 days agoAs artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Ad Age· 5 days agoGoogle focused on programmatic advertising at NewFronts, promoting its demand-side platform Display and Video 360. Google looked to encourage advertisers to take all their ...
Why video is key to Roblox’s evolving advertising strategy
Marketing Dive via Yahoo Finance· 7 days ago“IAS is dedicated to supporting advertisers wherever they are, and that includes providing unique,...
Perion Network (PERI) to Report Q1 Earnings: What to Expect
Zacks via Yahoo Finance· 1 day agoThe partnership provides access to more than 46,000 digital screens, presenting significant...
BarkleyOKRP acquires Adlucent to boost performance marketing capabilities
Marketing Dive via Yahoo Finance· 2 days agoTerms were not disclosed. The deal, the first since since Barkley and OKRP merged in March, will...
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and...
Digiday· 7 days agoDay two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting...
Earnings call: National CineMedia posts revenue growth amid box office dip By Investing.com
Investing.com· 15 hours agoNational CineMedia Inc. (NCM) has reported a 7.2% increase in total revenue for the first quarter of...
‘It hasn’t changed our plans’: Despite Google’s cookie setback, Vodafone presses forward in search...
Digiday· 7 days agoWith each publisher issuing them, all must be linked with advertisers’ own IDs, making the...
Pro AV Newsmakers: Michael Bridwell Joins AtlasIED and More Partnerships
AV Network via Yahoo News· 2 days agoProviding a near real-time ad scheduling workflow comprising advanced optimization and...