Google out-of-home ads available for Display and 360
Search Engine Land· 1 year agoGoogle is making programmatic, in-public display & video ads easily accessible for brands and advertisers through exchange partnerships. The post Google...
Three Misconceptions Holding Programmatic Back at This Year’s Upfronts
Next TV via Yahoo News· 4 months agoMark McKee of FreeWheel For the past few years, during the spring lead-up to the upfronts, I felt...
The Trade Desk Is 1 of the Best Growth Stocks to Buy in This Bear Market
Motley Fool· 4 months agoThe stock of programmatic marketing automation company The Trade Desk (NASDAQ: TTD) has had a strong...
Convergence Gives Publishers More Ways To Sell Their Inventory
Next TV via Yahoo News· 1 month agoOTT streaming TV Programmatic might take up the lion’s share of media sales, but it’s still not...
Big advertisers are discovering their digital-advertising campaigns carry a big carbon tax
Business Insider via Yahoo Finance· 1 year agoDigital advertising accounts for the majority of marketers' ad budgets — and an almost-hidden...
Magnite (MGNI) Expands Its Existing Deal With Horizon Media
Zacks via Yahoo Finance· 10 months agoMagnite MGNI recently announced that it is expanding its existing relationship with Horizon Media to...
Junk News Sites Are Abusing Ad Systems With AI-Generated Content
Gizmodo via Yahoo News· 3 months agoAI-generated text has the potential to sap the very lifeblood of the internet’s ad-dominated...
Teads Creates High-Attention Ad Marketplaces Using Adelaide Metrics
Next TV via Yahoo News· 1 month agoTeads Programmatic platform Teads said it is working with Adelaide Partners to create private...
Magnite (MGNI) and SpringServe Support FAST Ad Management
Zacks via Yahoo Finance· 3 weeks agoMagnite MGNI has announced that it has been chosen as the preferred SSP to help Virgin Media's free...
Lyft to Expand Its Ad Business as New CEO Eyes a Turnaround
The Wall Street Journal· 1 month agoLyft has introduced new advertising products as part of an ongoing effort to develop a consistent...