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The Rise of Programmatic Advertising: Revolutionizing the Digital Marketing Landscape
TechBullion· 4 days agoOne of the most significant advancements in recent years is the advent of programmatic advertising....
Council Post: 3 Ways To Create A More Transparent Programmatic Advertising Ecosystem
Forbes· 6 days agoPaula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 20 hours ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client ...
Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 16 hours agoGoogle is strengthening advertising ties with major media companies amid a broader push into...
Digital Out of Home Market Size to Touch USD 62.1 Billion by 2031 Owing to Rising Demand for...
Digital Journal· 17 hours agoThe Digital Out of Home (DOOH) Market is poised for significant growth, reaching an estimated USD...
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and...
Digiday· 4 hours agoDay one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a...
Some UK and US government sites are 'sharing data with ad brokers'
ReadWriteWeb· 6 days agoAt least 18 government websites in the U.K. and the U.S. send visitor information to multiple online...
Saks seeks to carve out luxury niche in retail media with network launch
Marketing Dive via Yahoo Finance· 6 days agoThe offering initially focuses on sponsored product and on-site display ads. An in-house media team...
What does Google want from SEOs? What is the future of PPC?
Search Engine Land· 6 days agoBut the era of AI has thrust us into full-funnel advertising. Match types act more like programmatic...
Predictions for NewFronts—TikTok, Google, Meta and Snap battle for ad dollars
Ad Age· 5 days agoGoogle has already revealed that it will showcase its demand-side platform, called Display and Video 360, which advertisers use to place programmatic ads across the web and ...