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The Rise of Programmatic Advertising: Revolutionizing the Digital Marketing Landscape
TechBullion· 2 days agoOne of the most significant advancements in recent years is the advent of programmatic advertising....
Council Post: 3 Ways To Create A More Transparent Programmatic Advertising Ecosystem
Forbes· 5 days agoPaula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and...
Beyond Spots & Dots Triumphs at the 39th Annual Educational Advertising Awards
Digital Journal· 6 days agoApr. 22, 2024 / PRZen / PITTSBURGH -- Beyond Spots & Dots, a full-service marketing and advertising agency, is thrilled to announce its outstanding achievement at the 39th ...
Some UK and US government sites are 'sharing data with ad brokers'
ReadWriteWeb· 5 days agoAt least 18 government websites in the U.K. and the U.S. send visitor information to multiple online...
Saks seeks to carve out luxury niche in retail media with network launch
Marketing Dive via Yahoo Finance· 5 days agoThe offering initially focuses on sponsored product and on-site display ads. An in-house media team...
What does Google want from SEOs? What is the future of PPC?
Search Engine Land· 4 days agoBut the era of AI has thrust us into full-funnel advertising. Match types act more like programmatic...
Cookies get another stay of execution — but have marketers already moved on?
Marketing Dive via Yahoo Finance· 5 days agoMarketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the...
Predictions for NewFronts—TikTok, Google, Meta and Snap battle for ad dollars
Ad Age· 4 days agoGoogle has already revealed that it will showcase its demand-side platform, called Display and Video 360, which advertisers use to place programmatic ads across the web and ...
Top 4 ways to make the most out of peak travel season advertising with OOH
The Drum· 5 days agoHere are some tips for using out of home (OOH) advertising to reach and engage with summer travelers...
10 Best Streaming Service Stocks To Buy
Insider Monkey via Yahoo Finance· 3 days agoIn this article, we will discuss the 10 best streaming service stocks to buy. If you want to skip our detailed analysis of the streaming industry and...