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Screenverse Secures $10.5 Million Investment to Empower DOOH Media Owners with Programmatic ...
PRWeb· 4 days agoScreenverse's suite of services is tailored to meet the evolving needs of DOOH media owners, offering end-to-end support in programmatic advertising monetization and management ...
Outfront Media Inc (OUT) (Q1 2024) Earnings Call Transcript High
Guru Focus· 2 days agoFor the complete transcript of the earnings call, please refer to the full earnings call transcript. Total consolidated revenue grew by 3.2% during the quarter, indicating steady growth in billboard ...
How We Can Win the AI Arms Race Against Fraud | Entrepreneur
Entrpreneur· 2 days agoAs artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 5 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client ...
NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Ad Age· 2 days agoGoogle focused on programmatic advertising at NewFronts, promoting its demand-side platform Display and Video 360. Google looked to encourage advertisers ...
Why video is key to Roblox’s evolving advertising strategy
Marketing Dive via Yahoo Finance· 3 days agoAdding immersive video ads to a platform known for gaming and community building required balancing...
Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 5 days agoGoogle is strengthening advertising ties with major media companies amid a broader push into...
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and...
Digiday· 5 days agoDay one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a...
Earnings call: OUTFRONT Media posts growth in Q1 2024 earnings By Investing.com
Investing.com· 1 day agoOUTFRONT Media Inc. (NYSE: OUT) has reported a positive start to 2024 with an increase in its first...
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
Marketing Dive via Yahoo Finance· 4 days agoA key part of the company’s pitch: Connected TV (CTV...third-party cookies, we can start fresh...