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The Rise of Programmatic Advertising: Revolutionizing the Digital Marketing Landscape
TechBullion· 6 days agoOne of the most significant advancements in recent years is the advent of programmatic advertising....
Screenverse Secures $10.5 Million Investment to Empower DOOH Media Owners with Programmatic ...
PRWeb· 2 days agoScreenverse's suite of services is tailored to meet the evolving needs of DOOH media owners, offering end-to-end support in programmatic advertising monetization and management ...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 3 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client ...
Why video is key to Roblox’s evolving advertising strategy
Marketing Dive via Yahoo Finance· 1 day agoAdding immersive video ads to a platform known for gaming and community building required balancing...
Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 3 days agoGoogle is strengthening advertising ties with major media companies amid a broader push into...
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
Search Engine Journal· 2 days agoGoogle unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
Marketing Dive via Yahoo Finance· 2 days agoA key part of the company’s pitch: Connected TV (CTV...third-party cookies, we can start fresh...
Digital Out of Home Market Size to Touch USD 62.1 Billion by 2031 Owing to Rising Demand for...
Digital Journal· 3 days agoThe Digital Out of Home (DOOH) Market is poised for significant growth, reaching an estimated USD...
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and...
Digiday· 3 days agoDay one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a...
‘It hasn’t changed our plans’: Despite Google’s cookie setback, Vodafone presses forward in search...
Digiday· 2 days agoWith each publisher issuing them, all must be linked with advertisers’ own IDs, making the...