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Comcast's (CMCSA) FreeWheel Unveils Live Streaming Ad Products
Zacks via Yahoo Finance· 6 hours agoComcast (CMCSA)-owned FreeWheel announces the launch of an enhanced product suite for programmatic...
Cannes Lions Festival Expands Awards Categories and Programming
Variety· 2 days agoThe 71st edition of the Lions awards runs June 17-21 in Cannes, France, to celebrate ingenuity in ...
NBCUNIVERSAL EXPANDS PARTNERSHIP WITH GROUP BLACK; CREATES DEDICATED CULTURE-DRIVEN CONTENT...
WWTI Watertown· 2 days agoToday, NBCUniversal announced it has expanded its partnership with the inclusive mission-driven media company, Group Black, and will launch a new content collection on Peacock. This destination ...
Amazon has upended the streaming ad market, and Netflix is paying the price
The Wall Street Journal via Yahoo Finance· 5 days agoAmazon.com has thrown a wrench into Netflix’s advertising plans. Netflix is charging less for ads...
FCC Amends and Clarifies Foreign Sponsorship ID Rules | JD Supra
JD Supra· 7 days agoOn June 10, 2024, the Federal Communications Commission (FCC or Commission) released a Second Report and Order (Second R&O) that amends the Commission’s foreign sponsorship identification rules ...
Advertising and media elite return to Cannes Lions, as mega-yachts pull up to French Riviera
Page Six· 3 days agoThe boozy week-long event is roaring back this week for its 71st year, with stars and athletes also...
FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Next TV via Yahoo News· 2 days ago“This allows for a greater diversity of marketers to access our premiere content, while also...
Chappell Roan's 'HOT TO GO!' music video features these Springfield locations
Gannett via AOL· 1 day agoBehind an office building in Chesterfield Village, you'll find a polished stainless steel fork that...
NBCU, Group Black Plan to Launch Multicultural Content Hub E!+ on Peacock
Variety via Yahoo News· 3 days agoNBCUniversal is tapping an outside company to help it bring a broader array of viewers and...
Walmart signs as partner for Forbes’ inaugural Creator Upfronts
Marketing Dive via Yahoo Finance· 5 days agoDive Insight: Forbes’ tie-up with Walmart for its inaugural Creator Upfronts shows the growing...