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Streaming’s Beachfront Property, The Home Screen, Draws Interest From Advertisers
Deadline Hollywood· 12 hours agoA century later, streaming services are taking a similar tack, leveraging their new place in the...
FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions...
Morningstar· 2 days agoFreeWheel also releases report on trends, best practices, and programmatic opportunities for advertisers across the growing array of live events moving to streaming platforms. FreeWheel, a global ...
NFL star Brandon Marshall and Page Six host VIP happy hour at Cannes Lions
Page Six· 30 minutes agoThe wide receiver, who played for the Miami Dolphins, the New York Jets and the Giants, among other...
Cannes Lions Festival Expands Awards Categories and Programming
Variety· 3 days agoThe 71st edition of the Lions awards runs June 17-21 in Cannes, France, to celebrate ingenuity in ...
Amazon has upended the streaming ad market, and Netflix is paying the price
The Wall Street Journal via Yahoo Finance· 6 days agoAmazon.com has thrown a wrench into Netflix’s advertising plans. Netflix is charging less for ads...
Salem Media Group (NASDAQ:SALM) Coverage Initiated by Analysts at StockNews.com
ETF DAILY NEWS· 7 hours agoStockNews.com began coverage on shares of Salem Media Group (NASDAQ:SALM – Free Report) in a research report released on Wednesday. The firm issued a hold rating on the stock. Salem Media Group ...
Even FAST Channels May Need High-Profile Original Content... Sometimes
MediaPost· 1 day agoFor FAST channels, original programming might be a temptation in order to boost growth. FAST platforms -- those free-ad supported streaming TV services, like Tubi, Roku Channel, Pluto TV and ...
FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Next TV via Yahoo News· 2 days ago“This allows for a greater diversity of marketers to access our premiere content, while also...
NBCU, Group Black Plan to Launch Multicultural Content Hub E!+ on Peacock
Variety via Yahoo News· 3 days agoNBCUniversal is tapping an outside company to help it bring a broader array of viewers and...
Comcast's (CMCSA) FreeWheel Unveils Live Streaming Ad Products
Zacks via Yahoo Finance· 21 hours agoComcast (CMCSA)-owned FreeWheel announces the launch of an enhanced product suite for programmatic...