The Power and Pitfalls of Digital Ads in Political Campaigns: Jared Kamrass Explains Precision ...
USA Today· 4 days agoDigital advertising has become a crucial component of political campaigns in recent years. With the...
Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
MediaPost· 5 days agoMicrosoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from universal event tracking (UET). The dashboard for advertisers will ...
Microsoft Ads to launch UET Insights dashboard with new traffic data
Search Engine Land· 6 days agoThe Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will...
With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Digiday· 4 days agoSince May 13, Twitter has been selling ad inventory through the mobile advertising marketplace...
‘Dish Connected’ Blends Sling TV CTV With Satellite TV Inventory
Next TV via Yahoo News· 4 days agoAs viewers watch content on their Dish internet-connected set-top boxes, advertisers can bid on and...
Secrets of using AI and data to supercharge customer engagement
VentureBeat· 4 days agoThe modern business playbook addresses a wide range of strategies and metrics for gaining and...
DISH Media Brings Linear TV to the Digital Ad Marketplace with DISH Connected™
FOX21 Colorado Springs· 4 days agoThis groundbreaking solution delivers real-time, targeted advertisements to internet-connected DISH set-top boxes, providing advertisers access to DISH ...
Alphabet: Leveraging AI for a - GuruFocus.com
Guru Focus· 1 day agoGOOGL, Financial), the parent company of Google and YouTube, is getting ready for a long leap by harnessing its core strength, advertising, through...
VideoAmp Platform Adds TransUnion Marketing Analytics
MediaPost· 4 days agoThe VideoAmp platform -- which has been "certified" as an ad-sales currency by several TV/CTV media companies and is expected to apply for certification as an alternate currency ...
PG&E and California Fire Foundation Seeking Applications for Wildfire Safety and Preparedness Grants
WKBN 27 Youngstown· 4 days agoMore than $1 million in grants, public education, and outreach funded in 2022; Applications Accepted Through June 30 SACRAMENTO, Calif., May 30, 2023 /PRNewswire/ -- Today, Pacific Gas and Electric Company (PG&E) and the California
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