The Power and Pitfalls of Digital Ads in Political Campaigns: Jared Kamrass Explains Precision ...
USA Today· 21 hours agoDigital advertising has become a crucial component of political campaigns in recent years. With the...
Online advertising: New report reveals consumers' biggest gripe - and how to fix it
The Drum· 7 days agoThere’s a disconnect in the world of internet advertising. Advertisers spend billions of dollars on...
Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
MediaPost· 2 days agoMicrosoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from universal event tracking (UET). The dashboard for advertisers will ...
DISH Media Brings Linear TV to the Digital Ad Marketplace with DISH Connected™
WWTI Watertown· 23 hours agoThis groundbreaking solution delivers real-time, targeted advertisements to internet-connected DISH set-top boxes, providing advertisers access to DISH ...
Secrets of using AI and data to supercharge customer engagement
VentureBeat· 21 hours agoThe modern business playbook addresses a wide range of strategies and metrics for gaining and...
‘Dish Connected’ Blends Sling TV CTV With Satellite TV Inventory
Next TV via Yahoo News· 22 hours agoAs viewers watch content on their Dish internet-connected set-top boxes, advertisers can bid on and...
Microsoft Ads to launch UET Insights dashboard with new traffic data
Search Engine Land· 3 days agoThe Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will...
With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Digiday· 2 days agoSince May 13, Twitter has been selling ad inventory through the mobile advertising marketplace...
VideoAmp Platform Adds TransUnion Marketing Analytics
MediaPost· 1 day agoThe VideoAmp platform -- which has been "certified" as an ad-sales currency by several TV/CTV media companies and is expected to apply for certification as an alternate currency ...
Programmatic Advertising Comes to the New York Subway
AdWeek· 6 days agoLast December, Outfront Media—the digital out-of-home advertising company that contracts with the...
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