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Google flexes ad muscles to Hollywood as YouTube dominates: ‘Even though viewing habits have become...
Fortune· 2 days agoGoogle is already working directly with Disney to offer advertisers a way to access Disney streaming inventory through DV360 via an integration with Disney’s real-
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
Marketing Dive via Yahoo Finance· 2 days agoEmergent tech like artificial intelligence... Bros. Discovery. The firm is among the first to...
Samba TV Launches New Generative AI Ad Solution
TV Technology via Yahoo News· 19 hours agoSamba TV. NEW YORK—Samba TV is debuting new capabilities for Samba AI, the company’s suite of generative AI technologies. Samba AI’s new capabilities...
The Rise of Programmatic Advertising: Revolutionizing the Digital Marketing Landscape
TechBullion· 6 days agoOne of the most significant advancements in recent years is the advent of programmatic advertising....
Cadent Launches Performance TV To Boost Omnichannel Ad Results
Next TV via Yahoo News· 2 days agoThe Aperture Viewer Graph and Data Marketplace links linear TV households and anonymous device...
Unlocking the Power of AI-Powered Targeting
TechBullion· 6 days agoAI-powered targeting represents a paradigm shift in the way businesses identify, reach, and engage with their target audience. By harnessing the power of...
Warner Bros Discovery to launch data platform for better ad-targeting By Reuters
Investing.com· 7 days agoRisk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks...
Why video is key to Roblox’s evolving advertising strategy
Marketing Dive via Yahoo Finance· 1 day agoRamping up an ad business comes as Roblox looks to continue drawing marketers to its platform even...
Think With Google BrandVoice: Achieve Control And Scale In A Privacy-Safe Way With Google’s...
Forbes· 1 day agoToday’s consumer seemingly wants it all: Personalized experiences without compromising on privacy,...
Meta Q1 Earnings Show Revenue Growth, Further AI Investment
MediaPost· 7 days agoAlthough Meta shares took a significant hit after its latest earnings numbers were released Wednesday, the tech giant showed promising current and future advertising growth expectations, with ...
