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The Power and Pitfalls of Digital Ads in Political Campaigns: Jared Kamrass Explains Precision ...
USA Today· 6 hours agoDigital advertising has become a crucial component of political campaigns in recent years. With the...
Secrets of using AI and data to supercharge customer engagement
VentureBeat· 7 hours agoThe modern business playbook addresses a wide range of strategies and metrics for gaining and...
Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
MediaPost· 2 days agoMicrosoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from universal event tracking (UET). The dashboard for advertisers will ...
VideoAmp Platform Adds TransUnion Marketing Analytics
MediaPost· 21 hours agoThe VideoAmp platform -- which has been "certified" as an ad-sales currency by several TV/CTV media companies and is expected to apply for certification as an alternate currency ...
With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Digiday· 1 day agoSince May 13, Twitter has been selling ad inventory through the mobile advertising marketplace...
DISH Media Brings Linear TV to the Digital Ad Marketplace with DISH Connected™
Morningstar· 9 hours agoDISH Connected™ blends Connected TV (CTV) and linear addressable TV advertising in an important step forward for programmatic advertising. Advertisers can now complement their CTV buys on SLING ...
Microsoft Ads to launch UET Insights dashboard with new traffic data
Search Engine Land· 2 days agoThe Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will...
Programmatic Advertising Comes to the New York Subway
AdWeek· 5 days agoLast December, Outfront Media—the digital out-of-home advertising company that contracts with the...
PG&E and California Fire Foundation Seeking Applications for Wildfire Safety and Preparedness Grants
WPRI Providence· 23 hours agoMore than $1 million in grants, public education, and outreach funded in 2022; Applications Accepted Through June 30 SACRAMENTO, Calif., May 30, 2023 /PRNewswire/ -- Today, Pacific Gas and Electric Company (PG&E) and the California
Council Post: Why AI Is A Tool And Not A Replacement For Human Originality
Forbes· 6 days agoIn the business world, technology platforms are becoming incredibly smarter, especially in my own...
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