Report spotlights vast scale of adtech's 'biggest data breach'
TechCrunch· 1 year agoNew data about the real-time-bidding (RTB) system's use of web users' info for tracking and ad...
Amid Weak Digital Ad Outlook, Apple, Walmart, Internet TV Are Still Bright Spots
Investor's Business Daily· 6 months agoThe outlook for digital advertising in 2023 will likely disappoint investors in internet and social...
Researchers show Facebook's ad tools can target a single user
TechCrunch· 2 years agoA new research paper written by a team of academics and computer scientists from Spain and Austria...
Spotify introduces a new ad format for podcasts that puts clickable cards inside shows
TechCrunch· 1 year agoSpotify is today introducing a new ad format aimed at podcasters which it's calling "Call-to-Action...
EXCLUSIVE: Integral Ad Science Discusses Key Trends In Second Half 2021
Benzinga via Yahoo Finance· 1 year agoIntegral Ad Science Holding Corp (NASDAQ: IAS) revealed the 16th Edition of its Media Quality Report...
Twitter has launched a Search Keyword Ads beta test to all advertisers
Search Engine Land· 4 months agoSearch Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface. The post...
Snap upgrades its AR Shopping features with real-time pricing, more product details
TechCrunch· 1 year agoSnapchat is upgrading its AR shopping experience today with updates to both to the Shopping Lenses...
Disney Strikes Ad-Tech Pact With The Trade Desk As Streaming Ads Gain Traction
Variety via Yahoo News· 11 months agoWalt Disney’s ad-sales unit struck a pact with The Trade Desk that will give the company behind Hulu...
UK finally opens antitrust probe of Google's role in the adtech stack
TechCrunch· 1 year agoThe U.K.'s competition watchdog has just announced another investigation into Google over potential...
4 tips to maximize your ad spend and protect the customer experience
Search Engine Land· 11 months agoHow to ensure no ad dollar is wasted in an economic downturn The post 4 tips to maximize your ad...
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