real-time ad targeting - Yahoo Search Results

- Report spotlights vast scale of adtech's 'biggest data breach'
  TechCrunch· 1 year ago
  New data about the real-time-bidding (RTB) system's use of web users' info for tracking and ad...
- Amid Weak Digital Ad Outlook, Apple, Walmart, Internet TV Are Still Bright Spots
  Investor's Business Daily· 6 months ago
  The outlook for digital advertising in 2023 will likely disappoint investors in internet and social...
- Researchers show Facebook's ad tools can target a single user
  TechCrunch· 2 years ago
  A new research paper written by a team of academics and computer scientists from Spain and Austria...
- EXCLUSIVE: Integral Ad Science Discusses Key Trends In Second Half 2021
  Benzinga via Yahoo Finance· 1 year ago
  Integral Ad Science Holding Corp (NASDAQ: IAS) revealed the 16th Edition of its Media Quality Report...
- Twitter has launched a Search Keyword Ads beta test to all advertisers
  Search Engine Land· 4 months ago
  Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface. The post...
- Snap upgrades its AR Shopping features with real-time pricing, more product details
  TechCrunch· 1 year ago
  Snapchat is upgrading its AR shopping experience today with updates to both to the Shopping Lenses...
- Spotify introduces a new ad format for podcasts that puts clickable cards inside shows
  TechCrunch· 1 year ago
  Spotify is today introducing a new ad format aimed at podcasters which it's calling "Call-to-Action...
- 4 new rules for PPC ad creative
  Search Engine Land· 2 months ago
  Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. The post 4 new...
- 4 tips to maximize your ad spend and protect the customer experience
  Search Engine Land· 11 months ago
  How to ensure no ad dollar is wasted in an economic downturn The post 4 tips to maximize your ad...
- Disney Strikes Ad-Tech Pact With The Trade Desk As Streaming Ads Gain Traction
  Variety via Yahoo News· 11 months ago
  Walt Disney’s ad-sales unit struck a pact with The Trade Desk that will give the company behind Hulu...