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How Google Ads Can Drive Your Business Forward
TechBullion· 1 hour agoWhether you’re a local coffee shop looking to attract more foot traffic or an e-commerce giant aiming to dominate the digital space, Google Ads offers a level playing field where creativity ...
Government spyware is another reason to use an ad blocker
TechCrunch· 3 days agoAd blockers might seem like an unlikely defense in the fight against spyware, but new reporting...
8 Retail Media Networks for Brands In 2024
AdWeek· 8 hours agoTo help simplify this burgeoning landscape, ADWEEK compiled a list (in alphabetical order) of the most important retail media networks for advertisers to...
Using NextGen TV, NBCU Stations Announce Hyperlocal Capabilities
Forbes· 13 hours agoThis week NBCU announced they will be launching via ATSC 3.0 (a.k.a. NBCU made the announcement with...
Frequence’s New Owned & Operated Automation Increases Sales for Publishers
Morningstar· 2 hours agoFrequence, a leader in advertising sales automation and workflow software, announced today the launch of a suite of publisher-specific tools that automate digital owned & operated (O&O) < ...
How GenAI Is Poised To Disrupt $30 Billion CTV Advertising Industry
Forbes· 13 hours agoConnected TV (CTV) is one of the fastest-growing sectors in digital advertising, expected to grow...
Online Ads Can Be Used by the Govt. to Infect Devices with Spyware
iTech Post· 2 days agoIt's always a risk when it comes to ads because you never know which ones are malicious, especially...
Mirror Edge: Programmatic Reach with Cultural Precision
The Sun Chronicle· 4 days agoLOS ANGELES, April 12, 2024 /PRNewswire/ -- Mirror Digital, a leading diverse and multicultural media company, proudly introduces Mirror Edge, a groundbreaking programmatic advertising platform tailored to diverse audiences. Mirror
What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 6 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
Organic & Paid Facebook Strategies for Lawyers
The National Law Review· 6 hours agoToday, law firms seeking to capture leads and expand their reach on Facebook need a marketing strategy that includes both organic and paid endeavors. For the past few years, organic reach on ...
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