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Streaming Churn to Only Get Worse With Rise of ‘Subscription Cyclers,’ Samba TV SVP Says (Video)
The Wrap via Yahoo News· 2 years agoStreaming was a major topic of discussion Wednesday at TheWrap’s annual business conference TheGrill...
Samba TV Measuring Effect of Facebook, Instagram Campaigns on TV Viewing
Next TV via Yahoo News· 2 months agoMeta. Samba TV said its measurement tools have been integrated into Meta systems, enabling media...
Samba TV Offloads Media Sales Assets To UK-Based Programmatic Firm MiQ, Tightens Focus On Data And...
Deadline via Yahoo News· 1 year agoData and measurement firm Samba TV is offloading its media sales business to UK firm MiQ in order to...
Telly Offers Viewers Free TVs in Exchange for Targeted Ads and Data
Next TV via Yahoo News· 1 year agoTelly If viewers like free TV channels, they’ll love a free TV set even more. That’s the idea behind...
Samba TV Unveils Real-Time Ad Targeting for Political Advertisers
TV Technology via Yahoo News· 1 month agoPixabay. SAN FRANCISCO—Samba TV has unveiled a new solution that it says will help political...
Samba TV Launches New Generative AI Ad Solution
TV Technology via Yahoo News· 2 weeks agoSamba TV. NEW YORK—Samba TV is debuting new capabilities for Samba AI, the company’s suite of generative AI technologies. Samba AI’s new capabilities...
How Linear TV Lost Its 'Bump' in the Second Half of 2023 ... and Other Delights From Samba TV's...
Next TV via Yahoo News· 3 months agoSamba TV. Having seen firsthand how the research sausage gets made, Next TV has a lot of respect for...
Equativ Integrates Samba TV Data Into Ad-Buying Platform
Next TV via Yahoo News· 3 months agoEquativ Samba TV. Equativ said it has integrated audience data from Samba TV into its ad-buying...
‘Stranger Things’ Season 4 Charms On Netflix; ‘Obi-Wan Kenobi’ Record ‘Star Wars’ Series Premiere On...
Deadline via Yahoo News· 2 years agoSamba TV reports that the Stranger Things season 4 premiere episode pulled in 2.9M U.S. households...
Take-Two Interactive CEO Says Acquiring Zynga Created a Broad-Appeal IP ‘Powerhouse’ (Video)
The Wrap via Yahoo News· 2 years agoAs the leader of Take-Two Interactive, Strauss Zelnick is on a mission to help the gaming company...