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    • The Scent Firms Hacking the Retail Experience

      The Scent Firms Hacking the Retail Experience

      The Business of Fashion· 7 hours ago

      When Dallas Pratt worked at an outpost of Aesop in an outdoor shopping mall outside Chicago, one of her and her co-workers’ favourite ways of drawing in...

    • Editor-Loved Perfumes That Smell Fresh

      Editor-Loved Perfumes That Smell Fresh

      E! News via Yahoo News· 4 hours ago

      Is it just me, or is there nothing like catching a sudden whiff of fresh laundry? The calming aroma instantly draws you in. As an editor who works in the...