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    • How important are backlinks for SEO in 2024?

      How important are backlinks for SEO in 2024?

      Search Engine Land· 1 day ago

      If such services were effective, Google couldn’t claim that no one can buy better PageRank. This doesn’t mean links are unimportant. But Google invests...

    • So you’ve ‘won’ SEO – now what?

      So you’ve ‘won’ SEO – now what?

      Search Engine Land· 4 days ago

      Proxy metrics might include brand search, a general lift in other channels and how you’re ranking against direct competitors for the content. Sustaining ...

    • Using AI Ethically In SEO

      Search Engine Journal· 6 days ago

      With the rise and adoption of AI into SEO workflows, processes, and tools, SEO pros must take an ethical approach to artificial intelligence. What exactly ...