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Why sports teams need to leverage their players’ social media profiles to grow their fanbase -...
SportsPro· 7 days agoIn the past, the onus has fallen almost solely on individual teams to grow their brand and build a fanbase, but the sports industry has entered a new era of athlete influence. Indeed, the advent ...
Under Armour (UAA) to Gain From Product Innovation & Expansion
Zacks· 1 day agoIt has seen considerable success in boosting social media engagement, which proves to be a potent...
What does ‘Real-Time Marketing’ really mean? by Salesforce
Search Engine Land· 7 days agoOn the other hand, most “Inspire” activities are pre-planned andbenefit from complete and curated...
Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends
Marketing Dive via Yahoo Finance· 6 days agoPackaging also now carries icons that call out wellness benefits, such as a lightning bolt for...
Under the influence: 5 key questions to ask before diving into influencer marketing - CUInsight
CUInsight.com· 6 days agoA lot of credit unions seem to be thinking about influencer marketing, but very few are actually...
Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day
Marketing Dive via Yahoo Finance· 1 day agoParis Hilton, Whitney Cummings and others will offer advice in the second iteration of the...
Do We Love Our Children?
MediaPost· 1 day agoIn front of a packed house in Vancouver, NYU marketing professor Scott Galloway presented a collection of statistics showing how we have built a digital world that is putting ...
Lake Country DockHounds to get regional exposure through 3-game TV deal with My24
Milwaukee Journal Sentinel via Yahoo Sports· 20 hours ago"We are excited to add the Lake Country DockHounds...make a "grassroots" effort to market the Game...
How did Vegas become the wedding capital of the world?
Las Vegas Review-Journal· 6 days ago“When people come to Las Vegas to get married, they stay in the hotel, they bring their family and...
Finance Brands and Sports Sponsorship. Is It Worth It? Leading financial marketing agency...
Market Watch· 6 days agoLIMASSOL, Cyprus, April 17, 2024 /PRNewswire-PRWeb/ -- Very few events can give you the kind of exposure a sporting event can. Plus, sports sponsorship is also about making a psychological connection ...
