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    • The Contentious History of the Pop-Tart

      The Contentious History of the Pop-Tart

      Smithsonian Magazine· 6 days ago

      In September 1964, Kellogg’s changed breakfast forever by introducing Pop-Tarts to the world. What made Pop-Tarts so innovative wasn’t just the sweet...

    • Chris Brandt

      Forbes· 4 days ago

      Because Brandt recognizes that, inevitably, marketing won't always work as planned but equally that, as he told Forbes, it "isn't failure if we learn something." With responsibility ...