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Maryland Enacts Privacy Law Opposed By Ad Industry
MediaPost· 7 days agoMajor ad industry groups had urged Moore to veto the measure, which the groups said includes “the most onerous and restrictive...businesses,” the Association of National Advertisers, American ...
3 reasons addressable TV advertising has solidified its upfront presence
Ad Age· 3 days agoOne of the most important shifts is the introduction and growth of addressable advertising as a complement to traditional TV buys. No longer an afterthought, addressable & ...
Right To Know - May 2024, Vol. 17 | JD Supra
JD Supra· 2 days agoNebraska Data Privacy Act (NEDPA): On April 17, 2024 the Nebraska Governor, Jim Pillen signed into law the Nebraska Data Privacy Act (NEDPA), providing Nebraska residents with additional rights ...
Council Post: Seven Strategies For Creating Effective Thought Leadership
Forbes· 1 day agoIf you’re a niche technology company trying to engage with CIOs or other CXOs and build your brand...
Stellantis exec behind Eminem Detroit ad gets Advertising Hall of Fame nod
Detroit Free Press via Yahoo Finance· 6 days agoThe point wasn’t to slam a competitor but to show that vehicle being challenged by a little Italian...
...Data Privacy Obligations Be in California’s Future? FP’s Recap of California Agency’s Recent...
JD Supra· 1 day agoThe California Privacy Protection Agency’s (CPPA) May 10 meeting also touched on the federal American Privacy Rights Act, a proposed state law that would change the game when ...
Top WPP advertising executive hit by scammers using voice cloning attack
TechRadar· 3 days agoIn a letter sent to employees explaining the incident, WPP chief executive officer Mark Read said unnamed threat actors used a publicly available photo of him to set up a fake WhatsApp account ...
Congress passed its air travel overhaul. Here’s what that means for WA
Seattle Times· 12 hours agoCongress passed a $105 billion bill Wednesday reauthorizing the Federal Aviation Administration, a...
Council Post: A New Era Of Martech: Mastering Data Compliance In Healthcare
Forbes· 6 days agoThe introduction of HIPAA in the 1990s did not anticipate the rapid expansion of digital advertising...
Council Post: Going To Market Is A Process—Your GTM Strategy Should Reflect That
Forbes· 1 day agoWhether you’re launching a startup, spin-off, or new product or service, a sound go-to-market (GTM)...
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