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Comcast Technology Solutions and Inspired Thinking Group Announce Strategic Integration of AdFusion...
WKBN 27 Youngstown· 4 days agoIn advance of the Cannes Lions International Festival of Creativity 2024, Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) today announced a strategic ...
AI Personalization Marketing: The Future of Customized Advertising
eWeek· 3 days agoCan AI personalization marketing deliver hyper-personalized experiences? Discover top techniques...
Diversifying Media--Only 25% Of Advertisers Ready For Google Cookie Phaseout
MediaPost· 5 days agoOnly 25% of advertisers are completely prepared for the cookie phaseout and 46% are happy with Google’s decision to delay the phaseout, according to data from Taboola, a platform that recommends ...
AI Marketers: The New Mad Men?
PYMNTS.com· 4 days agoIn the marketing arena, where creativity and innovation are paramount, a new contender is emerging: generative artificial intelligence (GenAI). According...
Why the US spy community is busier than ever thwarting foreign election interference
USA TODAY via Yahoo News· 4 days agoRussia, they claim, remains most active in targeting U.S. elections, but China and Cuba are likely...
AI: How Will It Shape the Future of Media?
TV Technology via Yahoo News· 3 days agoEmpowering Developers AI accelerates innovation, allowing rapid deployment of new features and enhancements. This agility enables developers to test...
AI-powered marketing: Top 10 AI tools to accelerate growth in 2024
Digital Journal· 3 days agoArtificial intelligence is transforming marketing faster than you can say “machine learning”
How brands drive positive attention on CTV
Digiday· 4 days agoPositive attention on CTV means relevant audiences meaningfully interact with an ad, leading to mental availability, future engagement with the brand and, ultimately, return ...
Apple execs explain why its AI is different from competitors
NBC New York· 5 days agoApple fully embraced artificial intelligence on Monday, as company executives explained the features and reasoning behind Apple Intelligence, the company's new AI software suite. Apple revealed ...
In Retail Media's Next Phase, Retailers Take on Ad Giants
AdWeek· 5 days agoExperts are calling this new era “retail media 3.0,” which will require more standardization as retailers reposition themselves within the media ecosystem to compete with major advertising platforms ...
