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Cannes 2024: Amazon introduces cookieless ad-targeting solution - Mobile Marketing Magazine
MobileMarketing· 2 days agoFollowing years of development, Ad Relevance has been tested on Amazon’s Audiences, Contextual Targeting and Performance+ offerings, with Amazon claiming ...
Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaPost· 3 days agoAmazon Ads has developed Ad Relevance to offset the elimination of browser cookies and inability to rely on one piece of information or IDs to accurately target ads. The & ...
FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Next TV via Yahoo News· 3 days agoLive events remain popular with advertisers because the command the attention of audiences and more...
Specificity Inc. Acquires livePRO: A Strategic Move to Revolutionize Real-Time Customer Interaction
Digital Journal· 21 hours agoThis move comes after previously announcing the recent strategic partnership with livePRO to help spearhead the launch of the innovative...
Perion’s Tal Jacobson on how ad-tech is changing, and why Cannes Lions is a ‘potential deal moment’
Page Six· 3 days ago“We’re going to see that the opportunities for AI in the advertising and marketing space are...
Council Post: Generative AI: The New Creative Director In Digital Advertising
Forbes· 4 days agoGenerative AI is undeniably transforming the advertising landscape, streamlining content creation...
Resecurity Launches Advanced Digital Identity Protection Solution in Singapore
Morningstar· 2 days agoLOS ANGELES, June 18, 2024 /PRNewswire/ -- Resecurity (USA), a global leader in cybersecurity solutions serving major Fortune 500 companies and government agencies, is excited to announce the rollout of its innovative Digital Identity Protection (IDP
Life After Cookies: Google's Take 3
CMSWire· 4 days agoThe timing comes as other technologies and issues are arising in usage and consideration. Companies like Semasio are finding their footing in making the...
FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions...
Morningstar· 3 days agoFreeWheel also releases report on trends, best practices, and programmatic opportunities for advertisers across the growing array of live events moving to streaming platforms. FreeWheel, a global ...
Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics
The Hollywood Reporter· 3 days agoFreeWheel, Comcast’s advertising management platform that enables clients to manage and monetize...